Meditopia
Digital Marketing
Marketing Design, Visual Design, Branding + Identity, Social Media Marketing, Localization
Creating assets aligned with Meditopia’s branding for various social media platforms to promote new content, campaigns, and informative material.
Meditopia
Position:
Product + Visual Designer
Client Work*
Meditopia is a leading mobile app and platform dedicated to meditation, mindfulness, and well-being. With guided meditations, mindfulness exercises, sleep stories, and more, it assists users in managing stress, boosting focus, and improving mental health. The premium subscription unlocks an extensive library of content and features.
As a Series A startup with a $99M valuation, Meditopia boasts over 35 million users and is recognized as the #1 mental health app for non-English speakers, curating specialized content for 12 languages over 100 countries across the globe.
Discount Campaing Brief
Design assets for social media and email marketing are being crafted to promote Meditopia’s premium subscription. The campaign's primary objective is to underscore the highest discount offer in the company’s history, presenting a substantial 60% reduction, exclusively available throughout the month of July.
This promotional endeavor encapsulates the vibrant spirit of summer and the focus lies in accentuating the newly curated playlist entitled 'Take Care of Your Own Needs' through the marketing materials.
Each marketing banner is localized for each language and country in which Meditopia provides services.
Email Marketing Assets:
* Each design was sent at different stages of the campaign to maintain audience interest and increase retention.
